DreamWorks Animation SKG CEO Jeffrey Katzenberg is betting that 3-D films will change the way films are watched and enjoyed.
"Clearly I'm putting my money where my mouth is and the company's bet on it," said Katzenberg in an interview to Variety
DreamWorks' 3-D initiative, using proprietary technology and processes, has been in the works for about 18 months and will make its theatrical debut on March 27, 2009 with "Monsters vs. Aliens."
A studio tour revealed more and better special effects than the handful of stunts in 3-D of decades ago. Also, concert movies in 3-D give a feeling closer to being in a live audience, as fans pop off the screen and the band appears staggered on the stage with more realistic depth.
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