DreamWorks Animation has had a rough time these past few years but with 'Shrek the Third' & 'Bee Movie' may just be the solution to the box office drought at the studio.

Steven Mallas of The Motley Fool analyzes DreamWorks Animation's stakes in the new year backed up by strong marketing machine. ""DreamWorks Animation has to imbue its releases with the most powerful storytelling engine possible, but if it can't deliver an opening weekend bigger than the last picture it released in a comparable timeframe, then all is lost"", says Mallas.

To date 'Shrek' franchise has grossed closed to $1 billion in ticket and dvd sales which is something only achieved by Disney and Pixar in the world of animation.

/www.fool.com/investing/general/2006/12/29/previewing-2007-dreamworks.aspx"">Read the full article. Thanks to 'Andrea'.

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