Paramount may have picked the wrong side in the disc-based HD format war, but that doesn't mean its finger isn't on the pulse of modern content delivery.
Proving that point the company has just announced that it has teamed together with Microsoft to begin offering its catalogue of films via Xbox Live.
An array of both standard and high-definition content is being made available for download including both old and new titles - although some of the former don't have the option of HD. Worth noting is that Paramount sub-division Dreamworks is also participating in the partnership, arguably offering some of the better films.
Is this an alternative to Blu-Ray films? I highly doubt it.