"Viacom Consumer Products in partnership with the Paramount Licensing Group announced exciting adult-targeted merchandising programs tied to the upcoming high-profile motion picture releases of Beowulf and Dreamgirls.
In addition, Viacom Consumer Products and Comedy Central announced at the Licensing Show plans to celebrate the 10th season of Comedy Central's hit series, South Park.
Beowulf tells the story of a fierce warrior defending his kingdom from a vicious monster. Scheduled for a Thanksgiving 2007 theatrical release, the film is directed by Robert Zemekis and written by Neil Gaiman and Roger Avary. Shot as digitally enhanced live-action, ""Beowulf"" will be supported by a specially targeted line of consumer products that includes collectible action figures, videogames, and books.
25 years after it first brought Broadway audiences to their feet, the Tony Award-winning musical sensation Dreamgirls comes to the big screen, starring Academy Award? winner Jamie Foxx, Beyonce Knowles, and Eddie Murphy. Set in the turbulent early 1960s to mid-70s, Dreamgirls follows the rise of a trio of women who, under the direction of an ambitious talent manager, form a promising girl group called the Dreams. Though the Dreams become a crossover phenomenon, they soon realize that the cost of fame and fortune may be higher than they ever imagined. Dreamgirls is directed by Bill Condon from a screenplay he adapted from the stage musical's original book by Tom Eyen. The release of the film will bring exclusive merchandising opportunities in apparel, mobile phone applications, high-end collectible dolls, and social expressions.
""Dreamgirls and Beowulf are two of the most highly anticipated motion pictures coming to theaters in the next year and a half and South Park is as popular today as ever,"" said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products. ""With appealing movies and television programs like these, the Viacom family has an unparalleled access to the widest variety of properties, appealing to the broadest range of consumers. We're thrilled to be presenting new merchandising opportunities for these three titles, which promise to be fantastic performers, and we're looking forward to announcing more exciting programs soon.""
Source: Paramount."