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DreamWorks News: Fresh Unveils 'Geisha' Product Line up
Sep 21, 2005 - 06:14 PM
Lev Glazman and Alina Roytberg, co-founders, Fresh, Inc. proudly announce an exciting partnership with Columbia Pictures / DreamWorks Pictures / Spyglass Entertainment's feature film adaptation of Memoirs of a Geisha debuting in theaters December 9, 2005.

Directed by Academy Award? nominee Rob Marshall, Memoirs of a Geisha is produced by Lucy Fisher, Douglas Wick and Steven Spielberg, from a screenplay by Robin Swicord and Doug Wright. Memoirs of a Geisha features an all-star International cast including Ziyi Zhang (Crouching Tiger, Hidden Dragon), Ken Watanabe (The Last Samurai), Michelle Yeoh (Crouching Tiger, Hidden Dragon), Koji Yakusho (Shall We Dance?), Youki Kudoh (Snow Falling on Cedars) and Gong Li (Raise the Red Lantern).

As part of the partnership, Fresh will create a Memoirs of a Geisha beauty collection spanning Fresh Color, Fresh Skin and Fresh Scent.

Fresh and Memoirs of a Geisha form a natural partnership. In 2000, Fresh created an industry first with the introduction of Sake Bath and the Rice Collection. Influenced by Eastern aesthetics in beauty, concept and design, the Fresh Rice Collection is rooted in the grace, serenity and inner beauty found in Japanese culture and tradition. This association with Eastern beauty traditions will drive the ideal consumer marketing campaign for Fresh and Memoirs of a Geisha.

""We could not be more excited about the collaboration with the studios for Memoirs of a Geisha. Our vision for the Fresh Memoirs of a Geisha beauty collection -- like that of the film -- is unique, sensual and completely unforgettable,"" said Fresh co-founders Lev Glazman and Alina Roytberg. ""The Fresh Memoirs of a Geisha beauty collection is a true addition to the brand as a new category and will reside as a lasting Fresh collection, extending the life and intensifying the emotional connection of the film.""

The Fresh Memoirs of a Geisha beauty collection will reflect both fundamental elements of Asian beauty along with the remarkable visuals created by director Rob Marshall. Inspired by the exquisite kimono worn by Ziyi Zhang in the film, the packaging for the Fresh Memoirs of a Geisha collection will feature a delicate cherry blossom design. The range will include Eau de Parfum, Bath with Sake, Rice Face Wash, Flower Petal Mask, Shimmer Powder with Crushed Pearls and a Beauty Palette featuring Premier Rose Satin Luster, Portrait of a Lady Blush Cream and Desire Gloss Absolute.

The Fresh Memoirs of a Geisha beauty collection will be available in Fresh stores, http://www.fresh.com, and Bath and Body Works flagship stores. The Fresh Memoirs of a Geisha Collection will be offered at suggested retail prices ranging from $20 to $125.

Source: Fresh"

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