"MGA Entertainment, Inc. announced today that it has signed a master toy and games licensing agreement with DreamWorks Animation SKG for the Shrek entertainment franchise.

The two-year agreement gives MGA the rights to bring Shrek-themed products to retail beginning Spring 2007, in conjunction with the theatrical release of the third film in the Shrek franchise. Under the license, MGA will produce innovative products across a wide range of categories, including Dolls and Collectible Figures, Plush, Youth Electronics, Games, Puzzles and Room Decor.

""Shrek is a modern classic in family entertainment and an evergreen brand in family entertainment,"" said Isaac Larian, CEO of MGA Entertainment. ""We think that the Shrek franchise has great potential to be a broad toy program across our entire company, and we look forward to creating fun and innovative products that deliver all the fun of such beloved and well-known characters.""

""MGA has become one of the leading innovators in the toy industry,"" added Anne Globe, Head of Worldwide Consumer Products and Promotions for DreamWorks Animation. ""With their track record in brand building, cutting-edge toy design, and proven retail strength, we think MGA is a natural fit to anchor our merchandising program for the Shrek franchise.""

Source: DreamWorks & MGA Entertainment, Inc."