DreamWorks Animation SKG today reported that home video sales of DreamWorks Animation's Shrek 2 generated an estimated $185 million in retail revenue.

Giving retailers a fairytale beginning to the Holiday sales season, 12.1 million Shrek 2 DVDs and videocassettes were sold since its Friday, November 5th release.

Of the 12.1 million units sold in the first three days of the title's release, a record 11 million were DVDs. Shrek 2 eclipsed the original Shrek, which sold over 7 million units in the first three days of its 2001 release.

This record pace is reflective of the movie's broad appeal -- everyone from kids, parents and general audiences are adding Shrek 2 to their DVD library, said Kelley Avery, worldwide head of DreamWorks Home Entertainment, the distributor of the movie. With the Shrek 2 marketing campaign now in full swing and an extensive effort continuing through the holidays, our replenishment efforts are fully underway.

Source: Yahoo News"