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DreamWorks News: 'Shrek 2' Highest Grossing DVD of Year
Jan 26, 2005 - 05:13 PM
"/animation.dreamworksfansite.com"">Shrek 2 has become the highest grossing DVD of the year beating the likes Lord of the Rings and Star Wars Trilogy. In addition to taking the No. 1 spot at the box office, the hugely popular /animation.dreamworksfansite.com"">Shrek 2 also was the year's top DVD release. The family-friendly blockbuster earned $377 million in overall U.S. sales and rentals, moving 18.2 million DVDs.

DreamWorks, the studio behind /animation.dreamworksfansite.com"">Shrek 2, attributes the franchise's success to its status as more than just a kids' film. When you have a movie that appeals to families and everyone else, you've got a home run on your hands, says Kelley Avery, worldwide head of DreamWorks Home Entertainment.

Of course the DVD green didn't come only in ogre form. Other high-profile movies that cashed in includeThe Lord of the Rings: The Return of the King ($310 million in total U.S. home video spending), The Passion of the Christ ($245 million), the Star Wars Trilogy ($215 million) and Seinfeld. The sitcom really is the master of its domain: Its first volume made $87 million and is now the highest and fastest-selling TV show on DVD.

Television on DVD enjoyed a profitable 2004 overall, generating $3 billion in business. That's almost double the amount earned in 2003, thanks to other lucrative titles, including the first season of Chappelle's Show, which before Seinfeld briefly held the title of TV's best seller.

Source: /www.omaha.com"">Omaha."

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