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/dreamworksfansite.com/ad/wotw_160_160.gif"" border=""1"" target=""_blank"" align=""left"">Vividas Group plc (""Vividas""), the developer and provider of video technology and products that listed on AIM on 31 March 2005, is pleased to announce that it has been selected to premiere the latest footage of the upcoming film from Universal International Pictures (UIP),
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Vividas specialist technology will be used to showcase a trailer of the Steven Spielberg/Tom Cruise blockbuster due for release in June in 17 markets around the world, including the UK, France, Germany, Spain, Sweden, Taiwan, South Korea, Mexico, Brazil and Australia. This deployment of Vividas technology marks the first global delivery of full screen video streaming advertising over the web. The trailer will be delivered via banner advertising on popular websites such as Yahoo and MSN in local markets.
Neil Speakman, Executive Chairman of Vividas, said:
We are delighted that UIP has chosen Vividas to showcase its new action film. War of the Worlds provides the perfect content for engaging users in full screen video over the web.
The trailers can be viewed at http://streaming.vividas.com/uip UIP joins a growing list of entertainment companies that use the Vividas video player to deliver content to consumers, both streamed over the internet and on CD-ROM. Vividas has already provided the Vividas media player technology to Buena Vista International, 20th Century Fox, Village Roadshow and V2 Music. Vividas Group plc is a developer and provider of video technology and products, which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Vividas proprietary technology overcomes the disadvantages of competing CD and streaming market solutions.
These competing technologies typically offer only partial screen, or poor quality full screen, viewing and generally require the user either to have or to install specialist player software.
Hyper Happen, UIP's global digital advisors, sourced the technology and brokered the deal between UIP and Vividas Group plc.
Source: RNS."